Passionate & knowledgable. Alison loves to share her expertise in Australian meats. Whether it be chefs tables, product launches, or seminars; Alison’s enthusiasm places the limelight on Australian produce.

ON the block SERVICES.

Menu development

With your chosen cut or brand, Alison will work closely with the Chef to create new and innovative approaches to showcase Australian meat on your menu. Whether through new recipes, menu items, or processes - Alison ensures you maximise the sales and profit of the beef brand.

Chefs tables

Hosting a dinner, with your produce center stage - Alison works closely with your chef to create an interesting & informative Chef’s table.  Along with a talk on Australian meats, Alison opens the floor to questions, allowing clients to engage with the products on show.

Yield management

Maximum revenue.
Minimum waste.
Alison shares her best practices to ensure that you are getting the most out of each cut of meat.

OFF the block SERVICES.


Alison has years of experience presenting at some of the largest culinary conventions. Use her skillset to promote your product at tradeshows. From cooking, tasting, and demonstrations, Alison brings a personal touch to your brand.

Product launches

For a new cut, brand, or menu - Alison shares her expertise in butchery to acquaint team members with the new produce. Bringing this knowledge to the customers, Alison performs tableside demonstrations to impress your clients.       


As a spokeswoman for the Butchers Club, Alison attends events you hold to provide a deeper level of understanding behind the produce. Performing tableside demonstrations, Alison brings your products front and center of potential clientele.